Skip to content
Motion design house for fashion

We make fashion move.

Model leaping mid air in a sheer black dress and thigh high leather boots.
Look 07

Campaign films, animated lookbooks and runway visuals for labels that refuse to stand still.

See the work

Moving pieces for

  • Maison Vellar
  • Atelier Noor
  • Lune Paris
  • Hollow Row
  • Ferro Milano
  • Mira Elle
  • Ostra
  • Kaori Tanaka
  • Nocturne
  • Studio Abel

(01)The studio

Fashion was never meant to stand still. We are a motion design house of directors, 3D artists and editors who turn collections into campaign films, lookbooks into living things and runways into stages that breathe.

years making fashion move
12
films, loops and shows delivered
140+
fashion weeks on screen
26
directors, designers and 3D artists
18

In the toolkit

  • Houdini
  • Marvelous Designer
  • Cinema 4D
  • Unreal Engine
  • After Effects
  • DaVinci Resolve

(03)What we make

Six ways to makea collection move.

Every brief starts from the garment: its weight, its drape and the way it catches light. The format comes second.

  • 01

    Campaign films

    Thirty to ninety seconds that carry a whole season. Concept, art direction, CGI, edit and sound for launch films that play from cinema screens to phones.

    • Concept
    • CGI
    • Edit
    • Sound
  • 02

    Runway visuals

    LED backdrops, opening titles and live visuals timed to the music, the walk and the final bow.

    • LED content
    • Live visuals
    • Titles
  • 03

    Animated lookbooks

    Collections that turn, breathe and unfold. Looping portraits built for product pages, feeds and in store screens.

    • Loops
    • 3D cloth
    • Retouch
  • 04

    Digital garments

    Simulated cloth, virtual try ons and pieces that exist only on screen, built from real patterns and fabric scans.

    • Cloth simulation
    • Fabric scans
    • Try on
  • 05

    Product motion

    Bags, shoes and jewellery rebuilt in CGI and lit like a still life, so every product page moves on launch day.

    • Product CGI
    • Still life
    • Loops
  • 06

    Motion identity

    Logos that breathe, type that moves and a toolkit your own team can recut for every drop.

    • Kinetic type
    • Toolkits
    • Social

(04)How it moves

From moodboardto final frame.

A typical project

Seven weeks

Frame 0000 / 1750

  1. KF 01 • Week 1

    Moodboard

    We sit with the collection, the designer and the references, then return one board that sets the tone, the pace and the palette.

    • Creative treatment
    • Music direction
  2. KF 02 • Weeks 2 to 3

    Styleframes

    Key frames are designed and lit before anything moves, so every shot is approved as an image first.

    • Styleframes
    • Animatic
  3. KF 03 • Weeks 3 to 6

    Motion

    Cloth simulation, animation, edit and sound come together in weekly reviews you can comment on frame by frame.

    • Weekly cuts
    • Sound design
  4. KF 04 • Week 7

    Delivery

    Masters for every screen, from cinema and LED walls to the vertical cut that lives in a feed.

    • Every format
    • Cut downs

Motion is the new fabric. Cut, drape, animate, repeat.

(05)In their words

What our clients say

They don't animate clothes, they give them a pulse. Our Valentine film felt like couture theatre, and it sold like it too.

Elise Marchand

Creative Director, Maison Vellar

01 / 03

(06)Start a project

Have a collectionthat needsto move?

Tell us about the season, the launch date and the screens it needs to live on. A producer reads every brief.

Replies within
Two working days
Studio time
Paris --:--
What should we make?
BudgetOptional

We reply to every brief within two working days.