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Case study 04 / 06

Acid Bloom

A loud motion identity for a streetwear summer drop, built around light that refuses to stay one colour.

Client
Hollow Row
Year
2024
Discipline
Motion identity
Runtime
24 assets
Woman in reflective pastel sunglasses and a white jacket lit by bold yellow and pink light.
Hollow Row
The result2024

24

assets cut from one toolkit

Delivered for

  • 9:16 stories
  • 1:1 feed
  • Out of home screens

The story

01 The brief

Hollow Row's summer drop needed a look that could survive a thumb moving at full speed.

02 Our approach

We built a toolkit of colour sweeps, lens flares and kinetic type that the label's own team can recut for every product and every format.

03 The outcome

The toolkit carried the drop from the first teaser to the final restock without a single new shoot.

What we made

  • Motion identity
  • Kinetic type
  • Social toolkit
  • Colour grade

Frame by frame

Three moments from the cut, pulled straight from the edit timeline.

Hero frame frame from Acid Bloom.Shot 01
Hero frame00:00:00:12
Lens flare frame from Acid Bloom.Shot 02
Lens flare00:00:03:05
Collar frame from Acid Bloom.Shot 03
Collar00:00:06:18

The palette

Graded from the fabric swatches, then locked for every format.

  • Acid yellow

    #FFB21A

  • Bubblegum

    #F6A8D0

  • Ice

    #5FE3F0

  • Bleach

    #F7F3EE

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