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Case study 03 / 06

Soft Architecture

Twelve bridal looks turned into slow, looping portraits where the tulle never quite settles.

Client
Atelier Noor
Year
2025
Discipline
Animated lookbook
Runtime
12 loops
Woman in a strapless ivory corset gown seated among sweeping sheets of cream and caramel chiffon.
Atelier Noor
The result2025

12

looping portraits, one for every look

Delivered for

  • Product page loops
  • In store screens
  • 4:5 feed

The story

01 The brief

Atelier Noor's bridal line lives in fittings, not photographs. They needed a lookbook that shows how the fabric moves when the bride does.

02 Our approach

Each look was shot as a still and extended with simulated tulle, so the portrait stays composed while the fabric around it drifts like breath.

03 The outcome

The loops replaced the static images on every bridal product page and now play on the screens inside the atelier.

What we made

  • Lookbook motion
  • 3D cloth
  • Art direction
  • Retouching

Frame by frame

Three moments from the cut, pulled straight from the edit timeline.

Portrait frame from Soft Architecture.Shot 01
Portrait00:00:01:00
Corset frame from Soft Architecture.Shot 02
Corset00:00:04:10
Drift frame from Soft Architecture.Shot 03
Drift00:00:07:22

The palette

Graded from the fabric swatches, then locked for every format.

  • Ivory

    #F3ECE1

  • Tulle

    #E4D6C3

  • Cognac

    #B9783F

  • Gilt

    #B8913A

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