Case study 03 / 06
Soft Architecture
Twelve bridal looks turned into slow, looping portraits where the tulle never quite settles.
- Client
- Atelier Noor
- Year
- 2025
- Discipline
- Animated lookbook
- Runtime
- 12 loops

12
looping portraits, one for every look
Delivered for
- Product page loops
- In store screens
- 4:5 feed
The story
01 The brief
Atelier Noor's bridal line lives in fittings, not photographs. They needed a lookbook that shows how the fabric moves when the bride does.
02 Our approach
Each look was shot as a still and extended with simulated tulle, so the portrait stays composed while the fabric around it drifts like breath.
03 The outcome
The loops replaced the static images on every bridal product page and now play on the screens inside the atelier.
What we made
- Lookbook motion
- 3D cloth
- Art direction
- Retouching
Frame by frame
Three moments from the cut, pulled straight from the edit timeline.
Shot 01
Shot 02
Shot 03The palette
Graded from the fabric swatches, then locked for every format.
Ivory
#F3ECE1
Tulle
#E4D6C3
Cognac
#B9783F
Gilt
#B8913A
Acid Bloom
Hollow Row
