Skip to content
MaisonMotion
All work

Case study 01 / 06

Crown of Hearts

A sixty second Valentine campaign where every heart on the gown beats in time with the score.

Client
Maison Vellar
Year
2026
Discipline
Campaign film
Runtime
01:00
Model in a sculptural red heart shaped gown wearing a small gold crown against a white backdrop.
Maison Vellar
The result2026

14

flagship windows lit on launch day

Delivered for

  • 16:9 cinema
  • 9:16 social
  • 4:5 feed
  • LED window

The story

01 The brief

Maison Vellar wanted its Valentine capsule to feel like couture theatre rather than a seasonal sale. One gown, one minute, one feeling.

02 Our approach

We scanned the gown in the atelier, rebuilt it in CGI and choreographed the hearts as a pulse that swells with the strings and stops dead on the final frame.

03 The outcome

The film opened in the flagship windows on launch morning and ran as a vertical cut across social for the whole launch week.

What we made

  • Concept
  • Art direction
  • Gown scan and CGI
  • Edit
  • Sound design

Frame by frame

Three moments from the cut, pulled straight from the edit timeline.

Establishing frame from Crown of Hearts.Shot 01
Establishing00:00:02:14
The pulse frame from Crown of Hearts.Shot 02
The pulse00:00:31:08
Final bow frame from Crown of Hearts.Shot 03
Final bow00:00:58:20

The palette

Graded from the fabric swatches, then locked for every format.

  • Rouge noir

    #5A0D12

  • Heart red

    #B3121F

  • Crown gold

    #C9A24A

  • Paper

    #F4F1EC

Next projectRunway visuals

Cloud Walk

Lune Paris