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Case study 06 / 06

Bow Theory

A denim capsule unboxed one fold at a time, in fifteen second chapters made for the scroll.

Client
Mira Elle
Year
2023
Discipline
Social series
Runtime
00:15
Model in an oversized denim bow dress with puffed sleeves holding a matching gathered denim bag.
Mira Elle
The result2023

7

daily chapters counting down to launch

Delivered for

  • 9:16 reels
  • Stories
  • Teaser cut downs

The story

01 The brief

Mira Elle wanted its denim capsule to feel playful without losing the tailoring behind those oversized bows.

02 Our approach

We shot the looks as stop motion, tying and untying each bow frame by frame, then cut the series into chapters that released one fold a day.

03 The outcome

The series ran as a daily countdown that ended the moment the capsule went live.

What we made

  • Stop motion
  • Vertical edits
  • Kinetic type
  • Teasers

Frame by frame

Three moments from the cut, pulled straight from the edit timeline.

Full look frame from Bow Theory.Shot 01
Full look00:00:00:20
The bow frame from Bow Theory.Shot 02
The bow00:00:05:11
The bag frame from Bow Theory.Shot 03
The bag00:00:11:03

The palette

Graded from the fabric swatches, then locked for every format.

  • Washed indigo

    #5D7FA6

  • Chambray

    #9DB4CE

  • Linen

    #EFE7DA

  • Espresso

    #3A2A20

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